Wednesday, 16 December 2009
The Matrix of the Hall of the Mountain King
Things change so rapidly these days. I'm only in my twenties and I'm already sounding old, but I remember a time when 'political correctness' was a weird concept that only profound bores talked about.
These poor, sad creatures would waffle on about how it was now racist to call blackboards 'blackboards' and binbags 'black bags'. Said bores thought that the particular instances in which hapless innocents were routinely lynched for saying 'blackboard' were so numerous and well documented that they needn't concern us with the details. Being honest, I don't think I ever registered enough interest for them to elucidate. I probably just snorted and went back to reading whatever Sven Hassell book was in the bestseller list.
Anyway, political correctness really has gone mad if Te Graun is anything to go by.
Firstly, this. A Virgin Media advert implied that ginger people are unattractive. Methinks that is a little like implying that we can't keep our good health without oxygen.
'Virgin Media's ad campaign, one of a series that ran in the morning freesheet Metro, prompted three complaints to the ASA that it was offensive to people with ginger hair and had implied they were unattractive.'
Really, what kind of person phones up the ASA to say that they read an advert implying that ginger haired people were unattractive? Could there be a nagging thought in the back of their minds that they imply rather than state it because to state it would be too bloody obvious? Could it be that like the trolls in Peer Gynt, we will start gouging eyes out if people do not see beauty where there is none (and who's to say what beauty is anyway?)
One thing I notice when taking photos is how different people look to the photos that decorate the place. If someone does wander into the frame, they will probably be fat and past middle age.
Now there's nothing wrong with that, and I'm no beauty myself, but I do feel distant from my society and can't help thinking that the two dimensional configurations of ink that populate the high street are used to catch the eyes which are diverted from the people. And of course, for us blokes it is one thing (we'll even see posters of uglier blokes), but for women it is far more noticeable. They are invisible to the majority (including their contemporaries). As our films, adverts and music are turning into soft porn, our society is also fragmented.
But the Lib Dem 'friends of freedom' are coming to the rescue, to stop airbrushing. Really, I find this quite astounding. There are beautiful people, they are made to look even more beautiful and idealised. Why, when I was last in Auld Reekie, I saw that they'd started decorating their lingerie shops with plastic people (don't think they've got this far North yet, not that I habitually look into lingerie shop windows) presumably because the skinniest underwear models were too flabby, or something.
Of course, they also have male underwear models with less fat and more muscles than I have, but frankly, I don't care if they are real, airbrushed or computer generated. They won't get me to take excercise on damp days or drink less than 2 litres of milk a day when there's no fast.
But then, I have always to acknowledge that not everyone has my lofty mind which helps my stoic attitude towards weight problem and it is tragic to hear about anorexia amongst girls, but I also think that people have to learn that not everyone can be an object of stunning beauty. And why should they? Is it really such a wonderful ideal to have?