Thursday, 3 December 2009
There IS a conspiracy to make us dumb.
And it's worked. I strongly dislike alcohol (except for celebrations and then in moderation) and horrid as it that people are loosing their jobs, I am delighted to see so many off-licenses going bust. If I became a tyran- I mean, Prime Minister, the first thing I'd do would be to multiply the tax band on cheap alcohol. This is not because I am a puritan, but precisely because alcohol causes such vast misery.
'The drink is brewed by an Aberdeen-based company called BrewDog and contains six units of alcohol per 330ml, making it the strongest in the UK.
The label on the bottles states: "Everything in moderation, including moderation itself. What logically follows is that you must, from time, have excess. This beer is for those times."
Aristotle himself couldn't have formulated a more elegant syllogism, but:
'The drinks watchdog the Portman Group investigated the beverage after complaints were made about the wording on the label.'
So someone complained about a label? Please tell me that the label said 'contains alcohol'? It would be awful if someone bought a beer with 18% alcohol on the side in the mistaken belief that it was non-alcoholic. If they stop saying that beer contains alcohol they might stop telling us that peanuts contain peanuts and milk contains milk.
Update: It's not getting any smarter out there